Product Details
- Pub. Date: June 2008
- Publisher: F+W Media, Inc.
- Format: Paperback, 208pp
- ISBN-13: 9781600610981
- ISBN: 1600610986
Synopsis
In-House Design in Practice is be a practical manual for in-house designers. It's a resource for (often frustrated) professionals working in-house for many different kinds and sizes of companies. Through practical advice and inspirational examples of in-house designers who have met familiar challenges, readers will gain knowledge on building a design-centric company; gaining the respect and understanding of peers; resource management; project management; negotiating the in-house system; building design relationships inside and outside of the organization; linking creatively with business strategies; presentation skills; selling ideas up the food chain; winning executive buy-in and much more.
Biography
Cathy Fishel has written and edited for graphic designers, ad agencies and allied organizations for more than 20 years. Former editor of Step magazine and Dynamic Graphics magazine, she is a contributing editor for PRINT magazine and is editor of LogoLounge.com.